BlueTree Venture Capital Brand Refresh

BlueTree believes the Rust Belt is poised to lead the 21st-century technological renaissance. Midwestern companies only receive ~4% of all U.S. venture capital funding. Meanwhile, the Midwest has quietly become a tech hub, containing 33% of all U.S. STEM graduates and 11 cities ranking in the top 25 U.S. entrepreneurship ecosystems.

Before the launch of their next fund, we worked with BTVC to bring a timeless, professional look to the brand. To accomplish this, the logo, mark, color palette, and supporting typefaces were all updated, followed by a new website, one-pager, and pitch deck.