Henry Davies, an Autistic teenager who passed away from cancer, had a passion for the art of storytelling, particularly villains’ defeats, which he chronicled in a list of his 174 favorite moments. Forward to 175, a non-profit founded by his mother, was named for the desire to add “cancer” as the next defeated villain on the list. The brand strives to bring people together and support families and caregivers facing cancer. The energetic visuals are inspired by comic book superheroes that Henry loved and a fitting analogy for facing challenges like an illness.
Project Services
Brand Identity, Art Direction
Collaborators
Kevin Clements, Justin Lucey
Taking inspiration from storybook drop caps and the Superman 'S', we proposed an illustrated alphabet so that anyone could become a hero or name a person who's touched their lives a hero.
