Post Road Management began with a single-family home in 2002 and, by 2020, grew to 16,000+ multifamily units. Much of the company success was due to a strong reputation within Pennsylvania, but as the company expanded beyond, it became clear that a more polished and hard-working visual identity was imperative to their next chapter.
At the project's beginning, Post Road was looking to modernize their brand with an identity that would be attractive to both management and investment audiences. The project included a new logo, color palette, typography, business cards, a full website redesign, art direction for new company headshots, and a brand guideline.
Project Services
Logo Design, Art Direction, Brand Identity, Web Design,
Collaborators
Kevin Clements, Justin Lucey
As we got to know Post Road, their warmth and commitment to fostering positive change within the community stood out as a powerful differentiator. An image of an open door within the new Port Road logo felt synonymous with their approach.
